In September 2019, Zen Concept hired Pandora Agency Limited for the deployment of a highly strategic open market activation to increase brand awareness toward the existence of the 15-year-old brand (Benny Chicken Powder) in key markets (Lagos Island, Agege, Ikotun, Mile-12) across Lagos State. We were to drive off-takes and sales, as well as recruit new customers in the course of the month-long campaign.
Product Knowledge & Training
On The Field
• Sell off old Benny Chicken Powder stock by creating market activation strategies in-line with the client’s overall objectives.
•Carry out market research and surveys for feedback to improve brand stance and longevity to its customers.
•The deployment of POSMs to further encourage and sustain engagement of the traders and consumers of the brand.
•Turn Old Customers to life long loyalists, building trust and a sustainable pricing module.
•Create a new product distribution orientation strategy.
Results and Feedback
We were able to sell off over 5,000 old stocks, generate over 17 Million Naira in 4 weeks, and create a new line of customers (744) in a month.
Thanks, Kehinde Ruth, It was a pleasure working with you and your team. And because of the hard work your team enforced, we have secured the Nigeria market for 13 months.
– Mr Joe Kawimbe Jr, Co-founder Zen Concepts.