2024 was a big year in marketing that left many agencies and business owners across multiple industries feeling uncertain about the future and exhausted. So, what is coming in 2025 is all hope, plus looking forward to embracing some ‘new normal. This article breaks down some of the biggest 2025 marketing predictions, emerging trends, new technologies, and what you should expect come 2025.
1. In 2025, Google Users will Stay on Google
Google already has ways of keeping users on its search engine result page, which will continue into 2025. From AI overviews to Google products dominating SERP, the platform is trying harder than ever to keep searchers within its platforms. Data from 2024 shows that a lot of Google searches end up without a click. This takes us to the next 2025 marketing predictions.
2. There will be Increase in Sense Search
Traditional keyword-based search is being redefined as voice and visual search are shifting away to conversational (voice) and image-based.
What does this mean for marketers and businesses? Targeting potential keywords that previously may have felt out of reach has become necessary, requiring more conversational marketing.
Millions of monthly searches are done via voice search, and the queries tend to be more natural. A study shows that 30% of internet users aged 16-64 worldwide use voice assistants each week.
Platforms like Google Lens and Pinterest power this trend, making it key for discovery. Millions of searches are being processed by Google Lens each month.
Data also shows that visual search is expected to grow at 17.45% between 2024 and 2032. Both big and small brands can leverage this trend to stand out in search.
3. AI-Enhanced Seamless Customer Journey
In 2025, many brands will leverage AI to create more connected interactions across all platforms. This will be achieved through the use of AI to unify customer data.
For instance, marketers can now turn email campaigns into sales by leveraging apps like Zaymo, which allows consumers to purchase items and leave reviews directly without leaving the email campaign.
This extends to other platforms, including social media, which are trying to become one-stop shops for all consumers’ online needs.
Top brands are also preparing for a future of phygital experiences where customer experience combines physical and digital elements to create a more personalised and immersive experience.
4. AI Use Will Become More Data-Driven
AI for content generation thrived during the early part of 2024. In 2025, AI use is expected to shift from generating content to using data efficiently.
This includes data-based content optimisation, better personalisation, and audience segmentation. Marketers will look forward to creating content around user-intent queries and lean on AI to make interactions more seamless and tailored.
5. Increase in Multi-Platform Approach
A multi-platform marketing approach, also known as cross-platform or omnichannel marketing, is a strategy that involves promoting a product or service across multiple channels to reach a broader audience.
In 2025, marketers and businesses will continue to adopt multi-platform marketing to meet their audience where they are online and create a seamless customer experience.
This means as a business, you should be present everywhere – on Google, social media, and AI-driven platforms. Also, ensure you create the right content for each platform.
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Key Takeaway
In 2025, Google will continue keeping users on its page. There will be an increase in voice and visual search. AI will be used more to enhance customer experience, and multi-platform marketing will continue to thrive! However, the big shift in 2025 is about going deeper, having more fun, and offering real value. At Pandora Agency Limited, we are so excited about the year. Are you ready? Drop your comments, and let the conversations begin!
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