Muhammed Iyamu
Co-founder and Senior Vice President (SVP) of New Markets at Autochek Africa.
Mohammed Iyamu is the co-founder and Senior Vice President (SVP) of New Markets at Autochek Africa.
Autochek Africa is an African-based automotive digital retailing company focused on enabling inclusive transportation through auto finance, quality maintenance, warranty solutions, and transactional marketplaces.
The goal was to increase Mr Mohammed Iyamu’s visibility across his selected social media platforms and industry.
This includes positioning him in the financial space while also establishing him in automotive technology and business industries and portraying him as a resource for networking and collaboration programmes.
We created and distributed content among screened members of the press in South Africa, Ghana, Rwanda, Kenya, and Nigeria. We sent out Newsletters once a month and posted four posts per week on his social media platforms.
In a few months, social media followership increased by 23.98%, and total engagement grew by 415% (Organic).
His visibility increased across different online and offline channels, including Google, social media, radio, and mainstream publications, including The Guardian Nigeria, Vanguard, TechCrunch, and more. This led to an increase in business visibility and revenue growth.
