Marketing and Digital Trends That Will Define Success In 2022

Digital and Marketing Trends for 2022.

  Organisations all over the world have suffered significant losses as a result of the COVID-19 flare-up in 2021. People’s buying habits have changed. Customers are effectively shopping online, and many businesses have gone online to stay in touch with their clients. Previously, marketing was all about getting your name out there. In 2022, however, […]

10 Reasons You Do Not Need a Content Strategist

10 Reasons You Do not Need a Content Strategist

  The need for a content strategy by business owners and personal brands is increasing every day. In 2020, Smart Insight recorded a 4% increase in B2B marketers documenting their content strategy as compared to 2019 with the pandemic and vast technology as major factors. The pandemic and vast technology have caused a fundamental change […]

From a Trickle to almost a Thousand Lead

From Trickle to Almost a Thousand Lead

  A Case Study A short Lead Generation story of how one merchant secured over a thousand leads in 4-weeks in partnership with PANDORA Background Indicina provides technology solutions to empower businesses to offer credit to customers faster, more secured and at scale. Indicina is not a lender and does not offer loans to customers. […]

Why You Need Personal Branding


      A personal brand is intrinsic; it starts from conception and continues as one evolves. It is who you are and your identifier within a defined niche. However, that is not enough; a Personal brand is the combination of your capabilities and efforts through a deliberate process of perception building.   In the […]