3 Low-Budget Marketing Strategies For Small Businesses

You don’t have to expend huge amounts of money on your marketing activities. You can have marketing strategies that are not expensive, and still, achieve your marketing goals which primarily are; to create brand awareness and to increase sales. There are a number of low-budget marketing strategies you can use. They include: Get a professional […]

How To Optimize Your Email Marketing

Some businesses do not see the need for email marketing. Some presume that it is a dead strategy, but results show that email marketing turns in more sales than most other forms of digital marketing. To optimize your email marketing, here are two things you should note and always work with: Seek permission: People do not […]

5 Proven Tips To Get 10X Conversion On Your Sales Page

It’s painful to realize that your sales page isn’t turning in sales. This is in reference to a landing page on your website dedicated to generating Leads – forms, download resources or Direct Sales such as an eCommerce store. People visit but you make minimal sales. Here are 5 quick tips you can implement on […]

The Do’s and Don’ts of Building A Successful Digital Footprint

Building a sustainable digital presence should be one of the most important elements of building your business in this digital age. For every business plan, there should be a detailed section where having a well-defined marketing strategy is not overlooked. Included in the marketing strategy should be a well-detailed section of “how you propose to […]

How SEO Works For your Business

Search Engine Optimization abbreviated as SEO is the practice of increasing both the quality and quantity of website traffic. It brings exposure to your brand, through non-paid “organic” search engine results. There are two major ways to maximize SEO for your business: User intent People search for things on the internet using search engines – Google […]

How to Effectively Measure your Marketing Success

Measuring your success in your marketing processes enables you to clearly see what works and what doesn’t. The following are important Key Performance Indicators (KPIs) to help you measure your marketing efforts: Customer Acquisition Cost (CAC): The cost of acquiring a customer determines how successful your marketing campaign was. If the campaign ran on a $1,000 […]

How Taiwan Managed COVID-19 – Lessons to learn

Whether you are working as a communicator in the private or public sector, having a grip on how to effectively communicate during a pandemic is important to the success of containing the outcome. Here’s my take on how the Taiwanese government managed to avoid a full-blown outbreak of the Corona Virus pandemic. Taiwan is a […]

Leveraging the Components Of Digital Marketing For Business Success

We see brands/businesses that have recently launched a product or a service or maybe a platform, all of a sudden get so much visibility and traction and you stay wondering only if you had enough funds set aside to hire a Marketing Communications company to push that impending product or service that is due to launch soon. […]