Create a Unique Brand Name and Logo With These 6 Tips

Creating a unique brand name and logo isn’t a simple task that can be pulled off in minutes. This process requires a blend of creativity, strategy, and a deep understanding of your brand’s identity and target audience. All these, mixed together will help you create a brand name and logo that is memorable and beautiful.

Some people skip this process and just hand over logo designs to a graphic designer without having a sketch and carefully communicating what they want. And when it comes to brand names, some people go into that blindly, taking a random guess to whatever may fit.

That’s not what we want for your brand, and you should too. You should yearn for a brand name and logo that is eye-catching, memorable and gets the job done. 

Ready to get started? Let’s go!

6 Tips To Creating a Unique Brand Name and Logo

Don’t know where to start? We have drafted this article just for you. Below are tips to help you create a unique brand name and logo that’s to die for.

1. Define Your Brand Identity

Before you create your unique brand name and logo, you must first craft your mission and vision statements. Your mission and vision statements will help you define your brand values. It will also help you understand what your brand stands for and what you’re aiming to achieve. 

In all, this knowledge will help you in the creation of a unique brand name and logo that authentically represents your brand’s essence.

Aside from creating your mission and vision statements and knowing your core values, you also need to know your target audience. You can do this by researching your target audience to ensure your brand name and logo resonate with them. When doing so, consider their behaviors, preferences, and cultural context.

2. Brainstorm and Innovate

Brainstorming is an integral part of the process you can’t take away. This is the part where you start thinking of suitable brand names and logo designs/styles that would represent your brand perfectly. You can brainstorm how and wherever you want. 

You can use brainstorming techniques like word association, mind mapping, and freewriting. Also, you can choose to sit all by yourself with some classical music backdrop or ask a few friends for inspiration. The goal is to come up with a number of potential names and logo concepts that you or other people think resonate with your brand however.

Aiming for originality can also help you craft a unique brand name and logo. You can do this by thinking outside the box and striving to come up with ideas that aren’t in vogue yet. Try to avoid clichés and overused motifs in your industry to ensure your brand stands out.

Example

For instance, let’s say you want to start a sustainable skincare brand with a mission to provide affordable eco-friendly products and a vision of promoting global environmental responsibility. You can use this information as a guide to creating a unique brand name and logo.

You could come up with a brand name like “EcoGlow,” as it combines sustainability and beauty. On the other hand, the logo can feature a leaf and water droplet in green and blue tones. 

This process ensures your brand name and logo perfectly represent your brand’s essence and resonate with the target audience.

3. Conduct Thorough Research

After writing out your ideas and doing your logo concepts and sketches, the next thing to do is research. You can’t dodge conducting thorough research, especially if you want to create a unique brand name and logo. Conducting thorough research is important so you know if your ideas are already in existence so you don’t waste your time designing and creating your goals around them.

The first thing you want to do is Trademark Search. This search helps you determine if a logo, slogan, or brand name you’ve chosen is already registered and in use. A trademark search is important to help you dodge any legal issues and ensure that your brand is unique. Trademark searches can be done either through a national trademark office or a private trademark search service.

You can get ideas for your brand name and logo from your competitors too. All you have to do is analyze your competitors’ names and logos to identify gaps and opportunities. But you must ensure that what you come up with differentiates you from others in the market.

4. Keep It Simple and Memorable

Some people struggle with keeping their brand names simple. They feel like the more words they add, the better people are going to understand what their brand is about. And some say that some names are personal, that’s why they must be included in the brand name. 

But it doesn’t work that way. Having more names squeezed into the brand name complicates things and makes remembrance harder, hence mitigating the efforts of brand awareness. Complicated brand names are difficult to remember and share.

For instance, these brand names don’t sound like the ideal brands people would quickly remember: 

• Xyroquintech Solutions Incorporated
• Aeternitatis Luminarium Essentials
• Zynqrovia Nutraceutical Innovations

Instead, you should choose a name that is easy to spell and pronounce. This makes remembering the brand easy. In other words, keeping your brand name simple, say one or two words will help your brand awareness efforts stick.

Brand names like these are more likely to be remembered:

• GlowFly
• Leafy
• Pulse

And when it comes to logos, a simple and clean logo design always tends to be more recognizable and versatile. Aim for something that’s able to convey your brand message in the simplest way possible.

5. Ensure Scalability and Versatility

This tip is dedicated to your brand logo design because they are as important as your brand name. When creating your logo or instructing the graphic designer, ensure your logo looks good at any size, from a small social media icon to a large billboard. It should retain clarity and impact whether it’s printed on a business card or displayed on a website.

This can sound unimportant, like something that can be handled in one quick fix. But, believe me, people feed on content with their eyes and first impressions are lasting impressions. I bet you don’t want to be known as that brand with a blurry logo. Besides, new AI features like Circle To Search may not be able to identify your brand if you have a blurry logo.

One easy way of falling victim to owning a blurry logo is underpricing your graphic designer or not paying for high-quality downloads from graphic designing tools. To be frank, if you want quality, you have to pay for quality. Remember, it’s your brand’s image we’re talking about here. Imagine if your face was blurry on a video call; how do you imagine the conversation would go?

Also, keep versatility in mind. Your logo should be adaptable to various backgrounds and contexts. Consider how it will appear in black and white as well as in color. Also consider how it would appear on a white, black, or transparent background.

6. Seek Feedback and Test

You’re not an island. You need to gather feedback and run tests if you truly want to create a unique brand name and logo that can be remembered. So share your potential brand names and logo designs with trusted peers, industry experts, and potential customers to gather feedback. Their feedback can provide insights into how your brand is perceived and its potential impact.

For tests, you need to use your brand name and logo in various contexts, such as on social media, mock-ups of packaging, and marketing materials. This will help you see how they perform in real-world scenarios. 

Don’t forget to make necessary adjustments as you get feedback from people and results from tests. We grow and learn on the job.

Conclusion

Developing a unique brand name and logo is a critical step toward establishing a strong and memorable brand identity. You have to start by laying a solid foundation by defining your brand’s essential values and determining your target audience.

Engaging in creative thinking and aiming for simplicity guarantees that your brand stands out and is memorable. Ensuring scalability and versatility ensures that your logo retains its impact across all platforms and sizes. Conducting extensive research allows you to avoid legal ramifications and distinguish your business from the competition. 

Finally, soliciting input and testing in real-world circumstances enables fine-tuning and improves the overall effectiveness of your brand identity. Following these steps will assist you in developing a distinct and impactful brand that connects with your target audience and endures over time.