Digital marketing strategist: Are they important for your business?

Are you wondering if a digital marketing strategist is the missing piece to your business puzzle? Well, only one way to find out.

Imagine scrolling through social media, bombarded by ads for products you never knew existed. Frustrating, right? Well, that’s what happens when businesses lack a clear digital strategy. But crafting that plan? That’s where the magic of a digital marketing strategist comes in. 

Let’s dive in and see if a strategist can turn your online presence from “meh” to “money-maker”!

Why Digital Marketing Matters

According to a recent study, the average person spends over 6 hours and 58 minutes a day glued to digital devices. That’s a massive audience for businesses to tap into, but the online world is crowded. 

Imagine trying to sell lemonade at a music festival –  you need a plan to stand out from the hundreds of other vendors. Digital marketing is your secret recipe for attracting customers online.  It lets you target your ideal audience with laser focus,  whether you’re a bakery tempting dessert lovers with mouthwatering Instagram posts or a law firm reaching potential clients through targeted search engine ads.  

In short, digital marketing helps you rise above the online noise and get discovered by the people who matter most – your future customers.

What is a Digital Marketing Strategist?

A digital marketing strategist creates digital marketing strategies for clients and helps them cut through the digital noise. They also develop marketing campaigns and craft targeted messages that resonate with customers.

As simple as that! Still having a hard time wrapping your head around it? 

Don’t worry. Let’s simplify it.

Now, imagine you run a bakery famous for its gooey chocolate chip cookies. A strategist wouldn’t just blast generic bakery ads everywhere. They’d research who your target audience is (maybe busy parents or college students with a sweet tooth), identify the platforms they frequent (Instagram, parenting forums), and develop drool-worthy content showcasing your delicious cookies (think close-up shots, mouthwatering descriptions, and special promo codes).  

Basically, they’re the mastermind behind getting your brand seen by the right people at the right time.

Are Digital Strategists Important for Your Business?

So, are digital marketing strategists just another fancy title, or are they the real deal?  Think about it this way: would you attempt brain surgery after watching a few YouTube tutorials?  Probably not.  The same goes for navigating the ever-changing world of digital marketing. 

Doing it alone

Imagine spending hours crafting social media posts that get crickets in response.  Or pouring money into an ad campaign that targets the wrong audience entirely.  Ouch!

Partnering with a strategist

They’ll research your competition, identify the best platforms to reach your audience, and develop data-driven campaigns that get results.  And they’ll free you up to focus on what you do best – running your awesome business!

Who Needs a Digital Marketing Strategist?

All businesses need a digital marketing strategist. A digital marketing strategist is like your personal genie, granting wishes for online dominance (well, almost!).

Imagine you run a local yoga studio. You know your classes are amazing, but reaching new students online feels like trying a headstand without a wall – wobbly and uncertain.  A strategist would swoop in,  research popular yoga hashtags and local fitness communities, craft engaging content showcasing your instructors and classes (think calming visuals, inspirational quotes, and special online class offers), and target your ads to people in your area searching for “yoga near me.”  

Basically, if you’re a business owner who feels lost in the digital jungle, a strategist is your guide to the most scenic (and traffic-generating) paths.

So, Are Digital Marketing Strategists Important for Your Business?

Remember that crowded marketplace analogy from the beginning? Well, a digital marketing strategist is your map and compass, guiding you through the chaos and straight to your target audience.  

So, ditch the guesswork and take control of your online presence. Partner with a digital marketing strategist and watch your brand awareness soar (and those sales figures climb!).  

Ready to ditch the digital noise and get noticed? Message us here.