When you search for Easter sales on Google, depending on your location, you’ll likely see Jumia Easter deals with so-and-so percentage off, Konga mega sales, and top deals on Amazon, Walmart, or Target. These big brands know how to leverage holiday seasons to boost sales and increase revenue. But who says you can’t have a cut from the holiday season’s sales pie?
Just in case you don’t know how much potential this season offers in terms of sales, here are some numbers to make you a believer:
The National Retail Foundation (NRF) predicts consumers will spend $22.7 billion on Easter in 2025, with $3 billion (13%) spent online. Surprisingly, one marketing channel is standing out this season: email marketing!
During Easter week, email campaigns are expected to generate $57.8 million in sales, while automated emails are projected to bring in $60.3 million, for a combined total of $118 million. For more insight on this marketing channel’s potential, check out our article on why email marketing tops e-commerce and retail charts.
The rise of Easter Sales
Easter is one of the central holidays of Christianity, celebrating the resurrection of Jesus Christ. The tradition dates back 1,200 years. Over the years, Easter has become a key shopping period, as people all over the world make various buying decisions to mark the season. Businesses in the food and grocery, beauty, gift, home decor, travel, and e-commerce lead the trend. The trend centers on themed products and engaging events to attract customers and boost sales.
Here’s a rundown of the most favoured businesses for Easter sales:
- Gift shops: Easter is a perfect time when people show appreciation and grow a bond. During this holiday season, Gift shops can boost sales by selling Easter baskets, greeting cards, and other Easter-themed items.
- Food and grocery: This holiday can greatly benefit food businesses and supermarkets. Families often shop for food items to prepare special meals, and some visit restaurants for a special outing. If you are in this business, you can capture attention with seasonal menus.
- Home decor: Easter is also a perfect time to boost sales for decor businesses. Consumers buy items to beautify their homes and business places, from colorful table settings and Easter wreaths to floral centerpieces and dyed Easter eggs. This season is lucrative for the home decor industry.
- Travel industry: Some people save their travel for Easter. They use this holiday to visit family and friends in other regions, and the travel industry receives a lot of bookings during this period.
Consumer Behaviour During Easter
Easter is just like Christmas and Valentine, is when consumers are willing to spend because it is a season of renewal, joy, and celebration. During Easter, most consumers shop early to avoid last-minute shopping, while others look forward to last-minute deals! So be prepared for both early and late shoppers. Some buyers would want to order items online because of the rise in e-commerce. There’s a survey to back this up – about 33% of consumers buy Easter items online, so you need to leverage your online markets and social platforms, where people near you are willing to shop.
Many people prefer to buy in bulk and take advantage of limited-time offers, loyalty rewards, and special discounts. Sometimes, buying behaviour is influenced by fear of missing out, but what counts is that your business should benefit from this.
As a business owner, you need to understand and leverage these consumer behaviours to maximise sales during the season. Use vibrant images on your e-commerce stores and social media, and bold, bright displays in shop fronts. Easter-themed hashtags, and interactive posts like polls or contests can help encourage online buyers. Use stories and live videos to offer behind-the-scenes looks at your preparation process, making your audience feel involved and valued.
Is Easter a Good Time for Sales?
Yes, for major retailers, Easter is a significant sales period – the perfect opportunity to increase leads and sales. As a business owner, you can make the most of Easter sales with a good marketing strategy focused on personalised offerings, sales, and themed products and services. Many consumers shop for Easter-themed products, and many families spend on food.
Businesses can also attract new customers and expand their reach by offering special promotions during the Easter season, such as special offers and limited-time discounts. This season also presents opportunities to clear old stock and buy new ones. With Easter-themed promotions, you can drive engagement and foster a sense of community.
Strategies for a Successful 2025 Easter Sales
To succeed in Easter sales, you need to take a more innovative and customer-centered approach. Get your in-store inventory right and prepare to offer Easter-themed flash sales, more personalised shopping experiences, and Easter-themed packaging.
Don’t hold back if you can afford to make the buying process easier with chatbots and virtual assistants.
These different strategies will help you make successful Easter sales. Let’s take a closer look starting with your in-store inventory management
- In-Store Inventory Management:
What should you have in-store? The Easter season has a demand pattern that you should consider when preparing for Easter sales. As I already pointed out, demand for Easter decorations, gift items, and specialty foods rises this period. You need to keep these in mind when planning inventory and stocking the shelves with the right items. Once you are ready in-store, strategically position items to attract foot traffic. Then you are ready to boost your actions with online activities.
- Use creative visuals and branding:
To attract customers and make sales this Easter holiday, create content with Easter-themed packaging and colours. Easter colors traditionally include pastel shades like pink, purple, green, and yellow, with each hue carrying symbolic significance related to spring, new life, and the Christian celebration of resurrection.
Also, creative visuals can be used to send personalised email offerings to existing customers and build a strong connection with them. It’s time to show how well you know them. What did they buy last Easter? Can you reach out with better offers? What else do you think they might be interested in? Curate them in beautiful designs and send them via email or chats.
- Loyalty rewards:
Loyalty rewards have become part of holiday trends and work when properly executed. Depending on your choice, loyalty rewards can include discounts, free offers, and exclusive benefits. According to a report, around 29% of Easter shoppers are swayed by discounts, so why not try it?
- Themed discounts:
Offering a unique-themed discount during a holiday season like Easter would encourage customers interested in the season to make purchases. For your e-commerce and social media Easter discounts, consider “Easter Savings” with an X% off code, a “Spring into Savings” bundle deal, or a “Find Your Easter Treasure” contest with a prize, all featuring vibrant Easter imagery. You can also collaborate with other retailers or brands to explore opportunities with matching brands.
For example, chocolate brands and flower shops can collaborate to create a joint Easter gift bundle featuring chocolates and fresh flowers.
Here’s another example for Bakeries and Coffee Brands: They can offer special Easter brunch combos with themed pastries and seasonal coffee blends.
Other matching opportunities include supermarkets and meal kit services, streaming and snack brands, gaming and apparel companies. You can also explore targeted ads to reach the right audience.
Key Takeaway
Well-optimized in-store inventory, Easter-themed flash sales, more personalised shopping experiences, and Easter-themed packaging are what you need to excel in the 2025 Easter Sales! Ultimately, what matters most is meeting your customer’s need and offering the best value you can. Have any questions on how to execute any of our Easter sales tips? Please drop a comment below, and we’ll be here to answer your questions!
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