There’s a saying that you are out of business if you don’t have prospects. And the best way to get prospects is through lead generation. In an earlier article we published here, we highlighted some general lead-generation strategies that can help you win more customers.
In this article, we’ll talk about why lead generation is crucial during holiday seasons, key strategies for holiday season lead generation, and tools & technologies you can adopt to enhance your lead generation efforts.
What is Lead Generation?
Lead generation means attracting and engaging potential customers to turn them into buyers. It can help a business attract new customers, increase brand awareness, and generate more revenue.
The essence of having a well-defined lead generation process is to focus on the most valuable prospects and minimise wasteful spending. Lead generation can be achieved through a variety of methods, including content marketing, SEO, social media, and paid search.
Why is Lead Generation Crucial During the Holiday Season?
All around the world, holiday seasons present golden opportunities to acquire new customers. Here are facts that show this period is one of the best times to acquire new buyers.
Increased Consumer Spending
Statistics show that most consumers make holiday-related purchases at some point throughout November and December, and 94% of holiday shoppers buy their last gift by Christmas Day. With this increase in shopping, online activities, and festive promotions, you have ample opportunities to reach your target audience.
There’s Opportunity to Attract First-Time Consumers
About 50%. of holiday shoppers say they are open to purchasing from new retailers. This is because many consumers are actively seeking gifts, deals, and solutions. With the right strategy, you can capture them to drive sales during holiday periods and set the stage for success in the months ahead.
What are the strategies for holiday lead generation?
Adopt Seasonal Content
To attract the right buyers, you need to create holiday-themed blog posts, videos, and guides. You can also optimise your content with seasonal keywords. Examples include holiday discounts, limited-time Christmas sales, and Merry Christmas.
Explore Social Media and Paid Ads
You can also run some holiday-specific campaigns on platforms like Facebook and Instagram. The best approach is to use targeted ads with holiday discounts and promotions.
Offer Irresistible Incentives
You can explore special offers, promotions, or rewards to encourage consumer spending or enhance engagement. This can include free shipping, limited-time discounts, and exclusive bundles. You can also promote lead magnets like free guides, eBooks, and templates during this period to acquire new customers.
Use Email
Haven’t you sent out holiday special offers and countdowns yet? You’re missing! This is the best time to reach your email list with helpful, relevant marketing emails.
Send them personalised holiday-themed deals. Remember to keep your message short, seasonal, and visually appealing. Offer discounts and include your call to action.
Tools and Technologies to Enhance Lead Generation Efforts
- Social media and search engine optimisation
- Google Ads
- Social media ads
- Landing pages
- Webinars
- Chatbots
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