CLIENT
360Human Virtual Tour
CATEGORIES
Social Media Management
“Pandora agency delivers 100% value, and they are very good at what they do. When we engaged Pandora, we received measurable and result-oriented solutions; they are custom-made to our specific requirements.”
Yemisi Akinyemi
CEO
Overview
360human is a leading virtual tour company based in Lagos, Nigeria
Background
Having captured only less than 0.5% of the market since the brand started, the team reached out to generate more brand awareness and social media followers leveraging content to encourage and improve cross-sell.
Challenge
Scalability and implementation of marketing strategies
Results
Leveraging only on organic content (NO Ads) and Creatives, we started managing their platforms in June 2020, and as of August 2020, we generated over:
Social Media Followers
4,056 Audience
Impressions
118,527 Impressions
Engagements
17,378 Engagements
Results
- Thought leadership and N50 Million was generated on the first crowdfunding campaign initiated.
- We sold out its first-ever Farm sponsorship in 5 weeks.
- Working on its platform, we created a user-friendly seamless sponsorship experience and enhanced its SEO through valuable content.
- Leveraging Social media and Google Ads, we spent $1,296 in Ads and generated $20,803 in returns.
- Growing the brand’s following from scratch to over 7000 followers across all social platforms organically in 6 months, without ads or promotions, leveraged only quality content distribution.
- Further diversification of their business opportunities, opening up two new businesses – Meat Depo and Selema Rice to the Nigerian Market.
- Through Reputation Management, the Brand fostered alliances with WHO, the Federal and State governments alike.
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