About

Darlyn Okojie is a business development expert and growth marketer. She founded Rugs and Floors in Nigeria ( Lagos and Abuja) and Ghana. She is also the co-founder of Memo Africa, a business focused on bridging and elevating the relationships between bosses and subordinates, organisations, and clients through gifting.

Project Goal

To drive awareness, engagement, and adoption of the Streamcent App in Nigeria by leveraging interactive content, strategic marketing, and word-of-mouth testimonials.

Project Goal

The goal was to increase awareness and build brand recognition for Darlyn Okojie as a thought leader in business development in Nigeria, positioning her as a resource for business growth and development for small business owners and MSMEs, especially women entrepreneurs across Nigeria.

The Strategy

We developed a content strategy focused on business development, trends and discourse. We showcased her itinerary, including snippets of outings with family and friends, speaking engagements, meetings, and hobbies with specific targets across Africa.

Result

Visibility increased across all her social media platforms, with a 41.51% increase in impressions and followers, showing consistent audience growth. She was featured in national dailies such as the Nation Newspaper and Nairametrics.