Emergency Response Africa reached out to PANDORA for a customised marketing strategy for the Nigerian healthcare sector on September 6, 2020.
The brand is relatively new to the Nigerian market, hence, the need for brand awareness, trust building, and field market.
One of the proposed and implemented strategies was a free medical outreach that catered to up to 1,000 people for 90-days in three defined private hospitals in Ikeja, the capital of Lagos State and home to some prominent hospitals.
This strategy generated testimonials and stories that prepped the Emergency Response Africa brand forward for formal funding round in Q2/Q3 of 2021 and a scale launch by the year’s second half.
The contract was finalised on October 2, 2020
