A leading energy solutions provider.
A leading energy solutions provider in Nigeria, Jubaili Bros specialises in power generation and renewable energy.
It sought a marketing strategy to strengthen its brand presence, attract high-quality product leads, and establish itself as the top choice in the energy sector in Nigeria.
The goal was clear: to solidify Jubaili Bros’ industry leadership, enhance brand awareness, increase customer retention, boost lead generation for specific products, and improve search engine rankings.
We executed the viral “Switch to Solar” campaign, which drove massive engagement. We ensured brand visibility across key digital touchpoints, securing top search engine rankings for maximum discoverability.
We created brand awareness via PR and TVC campaigns and strengthened brand credibility through media presence. We launched executive spotlights and personal branding, positioning key executives like George Kai as thought leaders in the industry. We executed a couple of media relations actions for Jubaili Bros Nigeria, placing the brand in top national dailies, including BusinessDay NG, Punch Newspaper, the Guardian Nigeria, Premium Times Nigeria, and more.
With our Help, Jubaili Bros made successful appearances at various industry events and conferences, like the Big 5 Construct and the Nigerian Energy Conference, 2024, boosting visibility and sales.
Our strategy established Jubaili Bros as the go-to energy brand in Nigeria within six months. Here are some numbers for emphasis:
- 90% increase in customer retention
- 55% boost in social media engagement
- 15% rise in high-quality leads
- 5% increase in lead-to-sales conversions
- 15% surge in website traffic
