Kwara State Government

CLIENT

Website Content Development, Strategic Communication Document Development, Creative Designs, Search Engine Optimization, Photography(Corporate & Aerial)

Overview

Kwara State Government Website Development team

Background

We were contacted by Louer Group to provide Strategic Communication Advisory, Content Services – (Photography and Text) & Search Engine Optimization, as part of services in the development of the new state government website.

Challenge

The long-term vision of the present administration under H.E AbdulRahman AbdulRazaq is in positioning Kwara State as a state ready for foreign and domestic investors – FDIs and thereby creating ease of doing business and encouraging income generation within the state. We provided all visuals and textual content for the development of the website and Investment Portal. As well as site optimization across search engines.

Results

Analytics

A 90.4% increase in relevant onsite page users

Photography

Notable photography of the state across the state

Ease of Access

Ease of access to relevant information about the State government

Local Optimization Strategy

After successfully executing the local optimization strategy, there was an increase in the site’s monthly traffic. Pandora’s method not only boosted the site’s keyword ranking, but it also generated new and repeat site visitors.

Conversion Rate Optimisation(CRO)

More importantly, our Conversion Rate Optimisation(CRO) methods have made the website more functional and accessible to online users.

Search Engine Optimization

In 9 weeks of optimizing the website, our experts could decrease the newly developed Kwara State website’s bounce rate and increase its average users across notable search engines.