CLIENT
Selema Farms
CATEGORIES
Graphic Design, Social Media, Crowdfunding Campaigns, Reputation Management

Overview
Selema Farms is one of Nigeria’s largest livestock farm houses based in Osun State, Nigeria.
Background
The brand sought to have its brand image improved and subsequently leveraged this in creating crowdfunding initiatives for various livestock services it offers to Nigerians within Nigeria and the diaspora that sought secure investment of their funds.


Challenge
This was a growing brief. Firstly we had to create a brand positioning strategy to help improve the image of Selema Farms as a brand. Once this was successfully attained across the digital and traditional space, we encouraged our clients to expand their vision for the business further to include CrowdFunding initiatives.
Results
Crowdfunding
Thought leadership and N50 Million was generated on the first crowdfunding campaign initiated.
User-Friendly Experience
Working on its platform, we created a user-friendly seamless sponsorship experience and enhanced its SEO through valuable content.
1,600% ROI
Leveraging Social media and Google Ads, we spent $1,296 in Ads and generated $20,803 in returns.
Farm Sponsorship
We sold out its first-ever Farm sponsorship in 5 weeks.
Diversification
Further diversification of their business opportunities, opening up two new businesses - Meat Depo and Selema Rice to the Nigerian Market.
Alliances
Through Reputation Management, the Brand fostered alliances with WHO, the Federal and State governments alike.
Social Media
Growing the brand’s following from scratch to over 12,000 followers across all social platforms organically in 6 months, without ads or promotions, leveraged only quality content distribution.
Results
- Thought leadership and N50 Million was generated on the first crowdfunding campaign initiated.
- We sold out its first-ever Farm sponsorship in 5 weeks.
- Working on its platform, we created a user-friendly seamless sponsorship experience and enhanced its SEO through valuable content.
- Leveraging Social media and Google Ads, we spent $1,296 in Ads and generated $20,803 in returns.
- Growing the brand’s following from scratch to over 7000 followers across all social platforms organically in 6 months, without ads or promotions, leveraged only quality content distribution.
- Further diversification of their business opportunities, opening up two new businesses – Meat Depo and Selema Rice to the Nigerian Market.
- Through Reputation Management, the Brand fostered alliances with WHO, the Federal and State governments alike.







