It’s painful to realize that your sales page isn’t turning in sales. This is in reference to a landing page on your website dedicated to generating Leads – forms, download resources or Direct Sales such as an eCommerce store. People visit but you make minimal sales. Here are 5 quick tips you can implement on your sales page to ensure an increased conversion rate.
- Have a clear headline with a Big promise
Your headline is what makes the visitor either pause to read or to scroll past your page.
This is why it should be very clear and should make a big promise.
This is not being selly. Your content has to excite and make your visitors curious.
- Talk about the problem and show that a solution is possible
It’s not enough to acknowledge the problem. You should press the pain.
This is not bad in itself because when you explain in detail, you show that you understand your prospects, their problems, and feelings.
- Make a Unique Selling Proposition and Offer
By looking through your sales page, your visitors should be able to know what stands you out from your competitors.
They should see clearly why you are more qualified to offer them a solution, and why you are a better option. It could require that you tell the story of how your offer emerged.
- Answer all objections and remove all risks
When people see that they are about to be sold to, there is friction they feel because they are not sure they are making the right decision.
Your sales page should be able to answer any objections and deal with risks.
Guarantees, testimonials, and endorsements are great ways to convince your prospect that people like him have used your product/service, and there is nothing to worry about.
- Have a Persuasive Call To Action
After they have read through the content on your sales page, they get to the point where they take action.
Your CTA should be clear and persuasive.
You make your CTA persuasive by:
a.) Adding a sense of urgency
b.) Adding relevant bonuses and emphasizing value
c.) Justifying the price
By doing these, you show your prospect that this offer is one he shouldn’t miss out on.
These five (5) tips will 10x your conversion rate on your sales page. We at Pandora agency cater to our clients’ marketing needs, and this includes creating content for your website and sales pages.